At Autopromotec 2022 the automotive aftermarket goes towards the future of mobility and beyond it
The 29th edition of Autopromotec, which ended in Bologna on May 28, testified the energy and international standing of a sector that is ready to seize the challenges of the future of mobility
Together, towards the future of mobility and beyond: the enthusiasm and international standing of the entire automotive aftermarket sector drove the success of the 29th edition of Autopromotec, which ended in Bologna on 28 May. The 4 days of the exhibition, one day less than 2019 edition, gave evidence of the real strength of the sector: over 75.141 professional operators, 15% of which coming from 116 countries in the world, crowded the Bologna exhibition center, to discover the most recent innovations in terms of specific products and services for each single sector of the market.
On an exhibiting area of 141,000 square meters, for a total of 15 halls and 6 outdoor external areas, the world of the automotive aftermarket met again in person after the break imposed by the pandemic, creating an important moment of insight, meeting and debate on the entire sector and its evolution. Undisputed protagonists of Autopromotec 2022 were the 1,311 participating companies, 31% of these coming from 46 different countries, that created an exclusive international showcase of technology and innovation.
Autopromotec is reasserted as an event of a great international scope, with an incoming activity based on the strategic support of the Ministry of Foreign Affairs and International Cooperation and the ICE-ITA Agency. Thanks to this support and with the joint effort of local network agencies, Autopromotec reached an unprecedented achievement this year: more than 180 foreign delegates from over 35 countries were present at the 2022 edition. A great result was also obtained in terms of meetings organized within the B2B area, planned also with the support of Enterprise Europe Network: over 800 meetings, a sharp increase compared to the 629 of the pre-pandemic edition that involved 138 representatives of Italian participating companies.
The great challenges offered by the automotive market, most of them already underway, related in particular to the ecological transition and autonomous driving served as a frame for the 2022 edition of Autopromotec. Together with a unique path in the heart of the automotive aftermarket provided with FUTURMOTIVE Experience – Talks – Startups, developed with the support of ICE Agenzia, Autopromotec 2022 offered an attentive look towards the future of the sector, through the analysis and comparison of the most important trends. Visitors were then guided through the event and, more generally, the disruptive trends in the mobility supply chain, thanks to several opportunities for an in-depth focus and discussion offered by the numerous workshops and conferences organized during the show. With the first edition of Electric City, Autopromotec also brought a 360-degree view of electric mobility, with a selection of alternative-powered cars: from city cars to high-performance vehicles, they were all on display in the 600 square meters of exhibition area.
With Autopromotec 2022, the automotive aftermarket world gathered also on a “digital” level. The numbers are again highly relevant: in the first 5 months of this year, the event’s website reached 285,733 unique visitors (compared to 234,868 in 2019) and more than 2,411,625 page views. A significant number of users followed the 2022 edition through social channels: again, in the first 5 months of the year, Autopromotec digital profiles had a total of 58,369 interactions and 2,074,809 post views.
Renzo Servadei, CEO of Autopromotec, commented on the success of the 29th edition: “For the automotive aftermarket, Autopromotec 2022 was the first great opportunity to get together again. During the entire event it was tangible the great enthusiasm to meet face to face after such a long time. In the past three years, while the world seemed to stand still, companies have never stopped to invest and innovate. This led to an enormous technological advance that was seen in every way during these days of the show: visitors have finally been able to touch all the innovations announced in recent months. An increasingly technological and digitized sector, along with challenges, offers important opportunities to be seized: professional operators have shown that they are well aware of the importance of updating and training to keep up with the times. The large registered participation shows that the sector is ready to seize the challenges of the future of mobility “.