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The 10th edition of AAG begins tomorrow, converging talent to Guangzhou and providing momentum for automotive transformation

The 10th edition of AAG will open its doors at the Poly World Trade Expo Centre (PWTC Expo) in Guangzhou from 27 to 29 August 2025. Since its inception in 2015, AAG has developed into a highly influential automotive aftermarket trade fair in the Guangdong-Hong Kong-Macao Greater Bay Area, supporting the region’s automotive aftermarket, while reaching the Southeast Asia market.

This year’s exhibition, themed “Intelligent Manufacturing, Harnessing Changes, Connecting the Future”, is set to cover 80,000 sqm of exhibition space (14 percent increase from previous edition) across seven halls. It will feature 1,781 exhibitors (17 percent more compared to last edition), showcasing innovative products and technologies in the automotive aftermarket. Product clusters include parts and components, electrics and electronics, customisation and accessories, driving services, and more. In addition, approximately 30 fringe programme events will be held during the show, providing a solid base for knowledge exchange and collaboration within the industry.

Intelligence brings momentum to the industry’s growth
This edition of AAG sees a wide range of industry leaders across the exhibition. In Halls 1, 3, 5, 6 and B1, exhibitors from Parts & Components and Electrics & Electronics include the likes of ADD Industry, Antu’an, Aoton, BRTEC Wheel Hub, CIJAN, CITIC, CNTW, Derke, DLZ, DYNE, eBay, Enterex, Frey, Gold, GSK, GSP, Jinjia, Jiyon Carbon, Kingston, LEZD, Liwei, Luoshi, MTI Engine, Shentou, Sling, Songtian Motor, Sumax, XGM, Yameili, Yihong, Yongyu Industry, and more.

Here, Gold is presenting their suspension systems, while GSP brings their line of chassis products such as drive shafts, ball cages, wheel hubs, suspension components, rubber parts, and shock absorbers to the show. CNTW is exhibiting their braking products like brake pads and discs, whereas Sling Bearings presents their wheel hub bearings, bearing units, and tapered bearings.

In addition, Yihong shall display their one-stop automotive water pump solutions. DYNE, known for its energy efficiency and adaptability, will cater to both traditional fuel-powered and new energy vehicle (NEV) markets. eBay will continue to provide cross-border solutions for businesses looking to sell their automotive parts through e-commerce channels, and share their insights on marketing opportunities and popular product categories from their European counterparts.

Elsewhere, the Accessories & Customising and Automobile Service sectors in Halls 2 and 4 will house Aido, Aodo, Baodeli, Bezos, Biaokai, Carku, Chezhilian, Dongfeng-Castrol, Dongshun, Gugao, Hangcheng, Haoshun, Haoyang, Hedun, Hongguan, Jinbo, Kashibang, Kewei, Laike, Lihong, Linghang Lubricants, Meihe, Pivot, Ruijin, Sunway, Tiancai Aluminium, Wanmei, XKE, and Yuefu.

Among them, Dongfeng-Castrol carries their lubricant brands, Jiachi and Jinda, Shuangxing launches innovations such as UV protective film and ceramic insulation film, and Yuefu brings a line-up of maintenance products for NEVs and commercial vehicles to the show. Haoshun is set to showcase products and solutions as a specialist in the auto detailing and auto care spectrum.

Additionally, Hangcheng will return with their truck bed customisation modules and intelligent manufacturing services. Another highlighted exhibitor in this area is Hongguan, focusing on aftermarket customisation for lighting assemblies, body kits and more, will present their newest patent-technologies and products.

Transforming and renewing: reshaping automotive culture
This year’s exhibition features three highlighted areas: Replacement Parts Area, Commercial Vehicle Area, and UTS Customisation Salon. Among them, the UTS Customisation Salon in Hall 2 aims to reveal automotive customisation culture through interactive product displays, car showcases and cultural exchanges.

For example, visitors can get up close to modified vehicles designed by top-tier auto customisation specialists. In addition, various forums such as the Sino-foreign Automotive Modification Culture Exchange Salon and How Automotive Culture Reshapes the Aftermarket Ecosystem will converge industry leaders to discuss the future trends of aftermarket services.

Notably, to commemorate the 10th edition of AAG, a one-of-a-kind modified car by Mr Yoshitaka Amano, the illustrator of the popular video game, Final Fantasy, will be on display. The area aims to demonstrate forms of self-expression and identity among end-users.

Connecting the world: efficient matchmaking for domestic and international buyers
This year’s AAG is set to welcome 44 buyer delegations from various overseas countries and regions, such as Central Asia, Southeast Asia, and the Middle East and more.

Additionally, invitations have been extended to visitors in Australia, Brazil, Ecuador, France, Georgia, Germany, Holland, Indonesia, Italy, Japan, Malaysia, Norway, Philippines, Portugal, Thailand, Türkiye, Singapore, South Korea, Vietnam and Uzbekistan.

Domestic visitors have also been invited from provinces and cities, including Anhui, Beijing, Chongqing, Guangdong, Hebei, Henan, Hubei, Jiangsu, Jiangxi, Liaoning, Inner Mongolia, Shandong, Shanghai, Sichuan, Tianjin, and Zhejiang.

Facilitating ideas exchange and conversations about the automotive ecosystem
Driven by technological innovation and changing consumer preferences, the market continues to expand, meaning aftermarket service models are becoming more diverse.

As a key hub in China’s automotive industry, Guangzhou is actively constructing a comprehensive industry manufacturing ecosystem, while playing to its strengths such as its wealth of resources, a solid background in the industry, and an advantageous research and development network. This edition’s AAG will host approximately 30 fringe events, converging industry experts and executives to discuss various topics covering the automotive aftermarket. These include finished vehicles, parts and components, intelligent connected vehicles, customisation and modification products, and auto services. The events aim to provide in-depth insight and interactive discussions to transfer rich industry information to visitors.

One event highlight is the 17th China Automotive Parts Technology Summit, providing a platform for knowledge exchange, trade and strategic sharing. Speakers will discuss technological trends in the Intelligent Connectivity Vehicle (ICV) industry, such as intelligent cockpit, assisted driving, and high-voltage components in NEVs.

Taking place on the same day, the Going Global Summit Forum for Chinese Automotive Parts Enterprises 2025 delve into key topics that concern domestic manufacturers exporting products to overseas markets, from EU tariffs, challenges in certification and overcoming cultural integration, to case studies from industry leaders. Experts and scholars from the China Association of Automobile Manufacturers and the China Chamber of Commerce for Import and Export of Machinery and Electronic Products will come together and explain the latest global macroeconomic factors and export policies for the automotive parts industry.

In addition, the Empowerment Workshop for Automotive Dealers’ “Trade-In” Practices (South China Session) will focus on automotive “trade-in” through policy briefings to facilitate a better implementation. By explaining case studies, insights into policy, and skills, the event aims to drive the market development of pre-owned vehicles from automotive brands.

The Guangzhou International Automotive Aftermarket Development Conference 2025 will explore opportunities in various markets like the Middle East, Southeast Asia, the US and more. Topics are set to delve into cross-border export strategies, enhancing service quality, and digitally-driven supply chain transformations that support the change to a more globalised, digitalised and service-oriented automotive aftermarket.

Special activities celebrate a decade of innovation and transformation

To mark the 10th edition of AAG, a number of themed events gear up to show the best of the industry, in addition to raising awareness of social responsibility.