MARCOPOLO RESUMES COMMERCIAL OPERATIONS IN EUROPE, FOCUSING ON THE COACH SEGMENT

With design, technology, and safety aligned to the European market,
the Paradiso G8 1200 on display at Busworld Europe 2025
will be presented as a solution to the continent’s mobility demands

A world reference in the manufacture of bus bodies and a protagonist in the development of mobility solutions, communicates its commercial reentry into the European market with a strategy focused on the coach segment. The commercial movement will be marked by the presentation of the Paradiso G8 1200 developed especially to meet the requirements and preferences of European operators, during Busworld Europe 2025, which takes place from October 4 to 9, in Brussels, Belgium.

“Our presence at Busworld is essential to showcase our most advanced innovations in design, technology, and comfort for collective transportation. The Paradiso G8 1200 represents our ability to adapt to global transport demands and reinforces our commitment to the company’s international expansion,” says André Armaganijan, CEO of Marcopolo.

According to the executive, the decision to return to the continent was driven by industry changes that created a favorable scenario for global suppliers with technical expertise and production flexibility. In this context, Marcopolo identified a strategic opportunity to offer tailor-made solutions, with products adapted to the standards and expectations of the European market.

Product aligned with European requirements

Produced in Brazil, the Paradiso G8 1200 was designed to meet European standards of quality, safety and comfort. The project, led by the Brazilian manufacturer’s engineering team, ensures compatibility with the main chassis used on the continent while meeting the region’s technical standards and certification requirements. The vehicle reflects Marcopolo’s commitment to innovation, excellent engineering and adaptability to global markets, reinforcing its position as one of the world leaders in mobility.

Among the main advantages of the model are:

• Functional and modern design, with a larger glazed area, enlarged windshield and redesigned mirrors;

• Full accessibility, with a second door in the wheelbase and a repositioned restroom for greater comfort;

• Interior with premium finishes, seats that slide toward the aisle, and electropneumatic pantograph doors;

• Advanced onboard technology, including a multiplex system, centralized connectivity, a tablet-controlled dashboard, and cybersecurity systems;

• Active and passive safety solutions, including Autonomous Emergency Braking (AEB), Lane Departure Warning (LDW), Adaptive Cruise Control (ACC), blind-spot sensors, and a 360° camera system, enhancing protection for drivers and passengers under various operating conditions.

Measuring 13,500 mm in length, the Paradiso G8 1200 on display at the fair accommodates 55 passengers in Confort AA seats with USB outlets. The model also has an air conditioning system, audio and video DVR, two 15.6” monitors, internal LED lighting with chromotherapy and high performance thermoacoustic insulation.

Service – Busworld Europe 2025
Date: October 4 to 9, 2025
Time: 10 am to 6 pm
Location: Brussels Expo
Address: Place de Belgique 1, 1020 Brussels, Belgium
Official website: www.busworldeurope.org

About Busworld

Considered the largest and most prestigious global trade fair dedicated exclusively to the bus and coach industry, Busworld Europe brings together manufacturers, suppliers, operators and service providers from different regions of the world, reinforcing its strategic role for the sector. Since its creation in 1971, it has consolidated itself as the definitive platform to present the latest innovations and developments in the segment, becoming an indispensable event for all professionals in the industry.

About Marcopolo

Founded 76 years ago in Caxias do Sul (RS), Marcopolo is a leading bus body manufacturer in Brazil and is consistently ranked among the world’s largest manufacturers. The company is committed to the future of mobility, attentive to the development of new modes of transport, in addition to continuously investing in improvement, technology, design and expansion, producing solutions that contribute to the development of collective passenger transport. With factories on five continents, the vehicles produced by the company drive on the roads of over 140 countries.